How many times does Marketing get to touch a customer? For embedded products, typically it is only every few years. When a customers product breaks, the customer goes to the brands website and looks for a new one.
But think about the opportunity that marketing is missing: as an example, customers use their coffee pots every day.
They spend a couple of minutes every day waiting for it to brew, maybe more than once. Why not show them some content, An instructional video, how to foam a latte, how to make art with the foam,… Or an advertisement? Marketing just introduced hazelnut espresso…
New, powerful, low-cost processors like theCortex-M4 from ARM are bringing sufficient power to make this possible. By adding a touch screen, customers can not only navigate content to find something of interest, they can place orders! Want to try hazelnut? Need a new filter? Just hit the button…