Freescale’s Rapid Innovation Kittm (RIK) helps you understand what features your customers need and use most.  In his best-seller “Lean Startup”, Eric Ries and others have described the value of getting a product into users hands quicky.  (See http://theleanstartup.com/ for his discussion of the Minimally Viable Product, MVP.)   RIK gives you the feedback from users that you need to understand what features they are actually using.  With that knowledge, you can build exactly what is necessary.  You can determine:

  • Which features are your customers actually using?
  • What are your “killer” use cases?
  • What are your product’s “must have” features versus the “nice to haves”?
  • Which features are diluting your efforts and negatively impacting overall product value?

RIK shows how your customers use your products.Low-Level Events in GA -- barchart  It reveals the technical strengths and weaknesses of your products and allows you to confirm that your products correctly do what your customers want.

With RIK, you receive usage data from your products and draw insights from analyzing that data.  You understand which features of your products your customers use.  Freescale Rapid Innovation Kittm (RIK) supplies the information that you need to innovate rapidly.

Currently RIK is available for Freescale MQX Real-Time Operating Systemtm and Kinetistm processors.  A specially modified RIK version of the MQX Board Support Package (BSP) allows you to begin collecting and analyzing low-level events on your prodcuts.  Examples include when products are turned on or off, what peripherals are used, when, how often, etc.

Note that you will need to make sure your customers are aware that the products they are using will be transmitting events back to you.  During alpha/beta/early adopter testing, users are normally very eager to share information on product behavior.  Beyond the validation period it becomes especially important to communicate with your users to make sure they are aware of and approve of any information sharing.

To see how RIK helps you use the data coming from your products to draw insights, you can download any of the reference demos for connected MQX devices.  By modifying a few lines in an environemtn file, you can be receiving data, analying it and drawing insights into product usage.  You can send data from your products to an analytics engine such as Google Analytics and use it much the same way you currently analyze usage of your website.  Alternately you can send usage data to a repository such as Sumo Logic, or both.  Either way, you can use the built-in data visualiation and analysis tools in the repository or analytics engine to draw insights.

To download the RIK version of MQX and begin capturing and analyzing low-level events, click here.

For application-level events, you can download the RIK Software Development Kittm (RIK SDK).  The RIK SDK lets you tag events within your application.  Once tagged, those events are sent to the analytics engine or repository you select.  To download the RIK SDK, click here.

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